Ride-Hailing Service Adoption and Local Context in Motorcycle-Based Societies: Case Study in Hanoi, Vietnam

Nguyen Hoang-Tung, Hoang Thuy Linh, Hoang Van Cuong, Phan Le Binh, Shinichi Takeda and Hironori Kato
Additional contact information
Nguyen Hoang-Tung: Faculty of Construction Management, University of Transport and Communications, Hanoi 100000, Vietnam
Hoang Thuy Linh: Faculty of Civil Engineering, University of Transport and Communications, Hanoi 100000, Vietnam
Hoang Van Cuong: Master’s Program in Infrastructure Engineering, VNU Vietnam Japan University, Hanoi 100000, Vietnam
Phan Le Binh: Vietnam Office, Japan International Cooperation Agency, Hanoi 100000, Vietnam
Shinichi Takeda: Master’s Program in Infrastructure Engineering, VNU Vietnam Japan University, Hanoi 100000, Vietnam
Hironori Kato: Department of Civil Engineering, The University of Tokyo, Tokyo 113-8656, Japan

Sustainability, 2022, vol. 14, issue 2, 1-17

Abstract: The ride-hailing service (RHS) has emerged as a major form of daily travel in many Southeast Asian cities where motorcycles are extensively used. This study aims to analyze the local context in motorcycle-based societies, which may affect the establishment of travelers’ choice set after the appearance of RHSs. In particular, it empirically compares three types of choice-set structures in the context of urban travel mode choice by estimating standard logit and nested logit models to test six hypotheses on the associations of RHS adoption with its determinants. Revealed preference data of 449 trips from both RHS users and non-RHS users were collected through a face-to-face interview-based questionnaire survey in Hanoi, Vietnam, in December 2020. The results of model estimations revealed: (1) a substitutional effect for two-wheelers but not for four-wheelers, (2) a significant positive influence of car ownership on car RHS adoption but not on motorcycle RHS adoption, (3) significantly high sensitivity to travel time of motorcycle RHS but not of car RHS, (4) a significant negative effect of traffic congestion on car RHS adoption but an insignificant one on motorcycle RHS adoption, and (5) a significant positive association of an individual’s experience in using a smartphone with car RHSs but insignificant association with motorcycle RHSs. Our findings suggest that transportation policies of RHS motorcycles should be different from those of RHS cars because of the heterogeneity in travel behaviors of RHS users between them. They also indicate that the transition from motorcycles to cars as well as the difference in service availability among different types of RHSs should be incorporated into the development of transportation policies in Southeast Asian cities.

Keywords: ride-hailing service; local context; mode choice; motorcycle-based society (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/2/728/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/2/728/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:2:p:728-:d:721570

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().