Critical Influences on Responsible Tourism Behavior and the Mediating Role of Ambivalent Emotions

Hsin-Hui (Sunny) Hu and Yung-Kun Sung
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Hsin-Hui (Sunny) Hu: Department of Hospitality Management, Ming Chuan University, Taoyuan City 333, Taiwan
Yung-Kun Sung: Department of Hospitality Management, Ming Chuan University, Taoyuan City 333, Taiwan

Sustainability, 2022, vol. 14, issue 2, 1-16

Abstract: This research employed a behavioral model to confirm and elucidate the critical influence of place attachment, destination involvement, and ambivalent emotion on responsible tourism behaviors. A total of 415 questionnaires were collected from tourists visiting Penghu Island in Taiwan. Following data analysis using structural equation modeling, the results suggested that place attachment, destination involvement, and ambivalent emotion critically impact responsible tourism behaviors, and that place attachment is negatively related to ambivalent emotion. In addition, ambivalent emotion was found to mediate the relationship between place attachment and responsible tourism behaviors. Finally, implications for the promotion of sustainable tourism development were thoughtfully provided based on these findings.

Keywords: place attachment; destination involvement; ambivalent emotion; responsible tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:2:p:886-:d:724147

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