Understanding Electric Bicycle Users’ Mode Choice Preference under Uncertainty: A Case Study of Shanghai

Feifei Xin, Yifan Chen and Yitong Ye
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Feifei Xin: Key Laboratory of Road and Traffic Engineering of the Ministry of Education, Tongji University, 4800 Cao’an Road, Shanghai 201804, China
Yifan Chen: Institute of Transport Studies, Department of Civil Engineering, Monash University, Clayton, VIC 3800, Australia
Yitong Ye: Shanghai Tunnel Engineering & Rail Transit Design and Research Institute, Shanghai 200235, China

Sustainability, 2022, vol. 14, issue 2, 1-13

Abstract: The electric bicycle is considered as an environmentally friendly mode, the market share of which is growing fast worldwide. Even in metropolitan areas which have a well-developed public transportation system, the usage of electric bicycles continues to grow. Compared with bicycles, the power transferred from the battery enables users to ride faster and have long-distance trips. However, research on electric bicycle travel behavior is inadequate. This paper proposes a cumulative prospect theory (CPT) framework to describe electric bicycle users’ mode choice behavior. Different from the long-standing use of utility theory, CPT considers travelers’ inconsistent risk attitudes. Six socioeconomic characteristics are chosen to discriminate conservative and adventurous electric bicycle users. Then, a CPT model is established which includes two parts: travel time and travel cost. We calculate the comprehensive cumulative prospect value (CPV) for four transportation modes (electric bicycle, bus, subway and private car) to predict electric bicycle users’ mode choice preference under different travel distance ranges. The model is further validated via survey data.

Keywords: electric bicycle user; mode choice behavior; cumulative prospect theory; risk attitude (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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