Investigating the Impact of International Markets and New Digital Technologies on Business Innovation in Emerging Markets

Leo Dana, Aidin Salamzadeh (), Samira Mortazavi and Morteza Hadizadeh
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Samira Mortazavi: Department of Entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin 3419915195, Iran
Morteza Hadizadeh: Faculty of Management and Accounting, Shahid Beheshti University, Tehran 1983969411, Iran

Sustainability, 2022, vol. 14, issue 2, 1-15

Abstract: International markets and digital technologies are considered among the factors affecting business innovation. The emergence and deployment of digital technologies in emerging markets increase the innovation potential in businesses. Companies with an entrepreneurial orientation also strengthen their innovation capabilities. The present study aimed to investigate the impact of international markets and new digital technologies on business innovation in emerging markets, and to estimate the mediating effect of entrepreneurial orientation on this relationship. The present research was applied research in terms of aim and descriptive survey in terms of data collection method and quantitative in terms of the type of collected data. A standard questionnaire was to collect data. The study’s statistical population consisted of all companies providing business services in Tehran, Iran. To analyse the data, the structural equation modelling method with partial least squares method and Smart PLS-3 Software was used. The results revealed that international markets and digital technologies are positively associated with innovation. They also revealed that when a company’s entrepreneurial orientation increases, the digital technologies and international markets will be more involved in mutual relationships.

Keywords: business innovation; international markets; new digital technologies; emerging markets; entrepreneurial orientation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (20)

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