Employee-Perceived Corporate Social Responsibility (CSR) and Employee Pro-Environmental Behavior (PEB): The Moderating Role of CSR Skepticism and CSR Authenticity

Badar Latif, Tze San Ong, Abdelrhman Meero, Abdul Aziz Abdul Rahman and Mohsin Ali
Additional contact information
Badar Latif: School of Business and Economics, Universiti Putra Malaysia, Serdang 43400, Malaysia
Tze San Ong: School of Business and Economics, Universiti Putra Malaysia, Serdang 43400, Malaysia
Abdelrhman Meero: College of Business Administration, Kingdom University, Riffa 40434, Bahrain
Abdul Aziz Abdul Rahman: College of Business Administration, Kingdom University, Riffa 40434, Bahrain
Mohsin Ali: Department of Commerce, Bahauddin Zakariya University, Multan 60000, Pakistan

Sustainability, 2022, vol. 14, issue 3, 1-19

Abstract: Despite the substantial attention given to pro-environmental behavior (PEB) by academicians, practitioners, and policymakers, few studies have investigated how employee-perceived corporate social responsibility (CSR) affects employees’ PEB. Moreover, though the concept of PEB has been found to elicit a wide range of positive benefits for employee behaviors and attitudes, it has rarely been applied to the context of the manufacturing sector. Underpinned by the social identity theory (SIT) and the attitude-behavior-context (ABC) theory, the present study investigates the impact of employee-perceived CSR on employees’ PEB through the moderating roles of employee–CSR skepticism and employee–CSR authenticity. The convenience sampling technique was used to select employees from Pakistani manufacturing firms to participate in the study’s survey. Analysis results of data from 235 respondents across 115 manufacturing firms suggest that employee-perceived CSR positively drives employees’ PEB. In addition, the findings offer valuable insights on employee–CSR skepticism and employee–CSR authenticity. Specifically, CSR skepticism weakens the link between perceived CSR and PEB, while CSR authenticity strengthens this link. By providing implications and limitations, the present study discusses that organizations can convey the message of their credible, genuine, and authentic CSR efforts to their employees for social, economic, and environmental wellbeing. The study’s discussions and conclusions are presented.

Keywords: perceived CSR; CSR skepticism; CSR authenticity; pro-environmental behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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