Research on the Connotation and Dimension of Consumers’ Quantified-Self Consciousness

Hong Jin, Ying Peng, Jian Chen and Seong Taek Park
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Hong Jin: School of Business, Jiangxi Normal University, Nanchang 330022, China
Ying Peng: School of Business, Jiangxi Normal University, Nanchang 330022, China
Jian Chen: School of Business, Jiangxi Normal University, Nanchang 330022, China
Seong Taek Park: Strategy Planning Headquaters, Cheonan Institute of Science & Technology Platform, Cheonan 31035, Korea

Sustainability, 2022, vol. 14, issue 3, 1-15

Abstract: Quantified-self practice has penetrated into people’s daily life. Academic circles have begun to study it, but at present, scholars have not raised quantified-self practice to the level of consciousness. In order to explore the structural connotation of quantified-self consciousness and then provide management reference for enterprises offering quantified-self services, this study conducted in-depth interviews with self-trackers with the method of grounded theory. The conceptual model of quantified-self consciousness is formed through step-by-step coding, and the theoretical saturation is tested by reserving original sentences and crawling relevant online comments. The model shows that quantified-self consciousness can be divided into three dimensions: individual thinking, social projection, and data sensitivity.

Keywords: quantified-self consciousness; grounded theory; conceptual model; consciousness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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