Teaching Evolution: The Use of Social Networking Sites

Chia-Ming Chang, Huey-Hong Hsieh, Li-An Liao, Hsiu-Chin Huang and Bo-Chen Lin
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Chia-Ming Chang: Department of Physical Education, Health & Recreation, National Chiayi University, Chiayi 62103, Taiwan
Huey-Hong Hsieh: Department of Leisure Management, Taiwan Shoufu University, Tainan 72153, Taiwan
Li-An Liao: Physical Education Office, National Taipei University of Nursing and Health Sciences, Taipei 112303, Taiwan
Hsiu-Chin Huang: Physical Education and Arts School, Chengyi University College, Jimei University, Xiamen 361023, China
Bo-Chen Lin: Department of Education, National Chiayi University, Chiayi 62103, Taiwan

Sustainability, 2022, vol. 14, issue 3, 1-13

Abstract: Online schooling has been adopted worldwide due to the COVID-19 pandemic. During quarantine, people go online for all kind of purposes, especially for amusement such as via social networking sites (SNSs). This study examined university physical education (PE) students’ SNSs usage intention using the Unified Theory of Acceptance and Use of Technology model II (UTAUT2) in Taiwan. Research respondents were selected from PE departments of 19 universities through purposive sampling method. A total of 707 questionnaires were collected, with a returning rate of 93%. Using Warp PLS 7.0 as the main instrument for data analysis, this research finds that performance expectancy, facilitating conditions, hedonic motivation, price value, and habit within the UTAUT2 model have significant positive effects on students’ intention to use social networking sites, and the model explains 63.4% of the variance in their intention to use SNSs. Among those variables, hedonic motivation had the highest impact (β = 0.24). Moreover, intention, facilitating conditions and habit have significant positive effects on students’ use of social networking sites, and the model explains 13.4% of the variance in their use of social networking sites. The moderating effects of gender, age and experience are found in some path analyses. These findings provide future university instructors a with better understanding of students using SNSs. We thus recommend for university PE instructors to create interesting and pleasant classroom learning experiences to attract students’ attention, and recommend that they may even manage a SNS as an aid for teaching to enhance students’ interests in learning.

Keywords: intention; use behavior; social networking sites; moderating effects (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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