Assessing the Effectiveness of Environmental Training for Diving Tourists Using the DEA Model

Chin-Wei Huang, Eric Ng, Wei-Ta Fang and Li Lo
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Chin-Wei Huang: Department of Business and Entrepreneurial Management, Kainan University, Taoyuan City 33857, Taiwan
Eric Ng: School of Business, University of Southern Queensland, Toowoomba, QLD 4350, Australia
Wei-Ta Fang: Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 11677, Taiwan
Li Lo: Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 11677, Taiwan

Sustainability, 2022, vol. 14, issue 3, 1-13

Abstract: This study proposes an approach based on data envelopment analysis to assess the effectiveness of environmental training for tourists. Most studies have considered only outcomes (i.e., the continuance or halting of improper behavior towards the environment) to represent the effectiveness of environmental training but this approach does not consider the amount of resources that have been applied in the process. The model utilizes input and output factors to estimate the index of effectiveness. We used a survey of underwater tourist activity to test the proposed model in the empirical evaluation and explored both the internal and external influences on the effectiveness.

Keywords: tourist behavior; environmental training; data envelopment analysis; diving activity; effectiveness measurement (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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