Research of Attitudes toward Implementation of Green Accounting in Tourism Industry in Montenegro-Practices, and Challenges

Milijana Novovic Buric, Andjela Jaksic Stojanovic, Ana Lalevic Filipovic and Ljiljana Kascelan
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Milijana Novovic Buric: Faculty of Economics Podgorica, University of Montenegro, 81000 Podgorica, Montenegro
Andjela Jaksic Stojanovic: International Hospitality and Management-Vatel, Faculty of Culture and Tourism, University of Donja Gorica, 81000 Podgorica, Montenegro
Ana Lalevic Filipovic: Faculty of Economics Podgorica, University of Montenegro, 81000 Podgorica, Montenegro
Ljiljana Kascelan: Faculty of Economics Podgorica, University of Montenegro, 81000 Podgorica, Montenegro

Sustainability, 2022, vol. 14, issue 3, 1-26

Abstract: The transition to green economies is considered to be a key driver of sustainable economic development. Growing awareness of environmental costs and their integration into corporate performance reporting has led to the development of a new environmental dimension of accounting. Although it is a modern concept, its integration into the tourist business community is important, especially because tourism is recognized as energy and emission intensive. As preserving the environment can create an optimal framework that is in the function of the development of sustainable tourism in Montenegro, this paper discusses and analyzes the degree of knowledge of tourism companies on the application of the green concept, especially through the prism of socially responsible business. The research study was conducted by applying the classification Decision tree model (DT) on the data obtained by surveying employees and owners of Montenegrin tourism companies. The DT method has shown that socio-demographic factors have a significant impact on understanding the importance of green accounting in the tourism sector of Montenegro and that most tourism companies include corporate social responsibility in their business strategy and policy. The fact that the same or similar research on this topic has not been done in Montenegro, but also in neighboring countries, indicates an important contribution that this paper may have for the scientific and professional community, primarily in the form of incentives to create and publish reports on environmental protection.

Keywords: corporate social responsibility; green accounting; tourism; decision tree; Montenegro (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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