Adapting Darnton’s Nine Principles Framework for Behaviour Change: The UK Upcycling Case Study

Kyungeun Sung, Tim Cooper and Sarah Kettley
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Kyungeun Sung: School of Art, Design and Architecture, De Montfort University, Leicester LE1 9BH, UK
Tim Cooper: School of Architecture, Design and the Built Environment, Nottingham Trent University, Nottingham NG1 4FQ, UK
Sarah Kettley: School of Design, The University of Edinburgh, Edinburgh EH1 2LE, UK

Sustainability, 2022, vol. 14, issue 3, 1-12

Abstract: Design practitioners and academics have increasingly recognised the potential value of design for behaviour change. On the one hand, while existing studies address product or communication design as main interventions, there is a growing interest in design as a useful tool for policy development and service innovation. On the other hand, the interplay between social research, design, and policy development in behaviour intervention is not a new concept or practice, yet studies to suggest and evaluate particular general approaches to policy and design interventions are relatively new and rare. To fill this knowledge gap, this paper adapts Darnton’s Nine Principles framework as one promising generic approach, demonstrates how the adapted framework can be applied to the upcycling case study in the UK and evaluates the usefulness of the adapted framework. The study results show that the adapted framework is useful for exploring behaviour and developing interventions in small-scale, exploratory studies, and that it can be applied to other behaviour domains and contexts. The main contribution of this paper is the demonstration of the potential of Darnton’s original and adapted frameworks as a promising general approach useful for policy and design interventions.

Keywords: behaviour change; Darnton’s Nine Principles framework; design; intervention; policy; scaling-up; sustainability; upcycling (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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