Project Management for Corporate Events: A Set of Tools to Manage Risk and Increase Quality Outcomes

Louiza-Elpida Dounavi, Emmanouil Dermitzakis, Georgios Chatzistelios and Konstantinos Kirytopoulos
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Louiza-Elpida Dounavi: School of Mechanical Engineering, National Technical University of Athens, 15780 Athens, Greece
Emmanouil Dermitzakis: School of Mechanical Engineering, National Technical University of Athens, 15780 Athens, Greece
Georgios Chatzistelios: School of Mechanical Engineering, National Technical University of Athens, 15780 Athens, Greece
Konstantinos Kirytopoulos: School of Mechanical Engineering, National Technical University of Athens, 15780 Athens, Greece

Sustainability, 2022, vol. 14, issue 4, 1-37

Abstract: The events industry is a project-based industry where sustainable development has been of ever-increasing interest over the last decade. In this regard, the importance of managing risks and delivering quality outcomes in corporate events and the events industry in general cannot be overstated. This paper aims to contribute to the enhancement of project management processes and quality of corporate events, with a focus on risk management. For this purpose, a set of semi-structured interviews with event managers was conducted and thematic analysis was used to qualitatively analyse the research data gathered. Data analysis resulted in the development of a set of tools and methods that have the potential to assist corporate event managers in the project risk management process. This set comprises of a work breakdown structure (WBS) template, a risk breakdown structure (RBS), and a set of risk treatment and mitigation strategies for corporate events. These tools are innovative in the sense that they are based on and correspond to the phases of the event life-cycle rather than individual management domains, have not been developed in unison before, and can be utilized collectively for greater benefits realization.

Keywords: corporate event; project management; risk management; event management; WBS; RBS; risk identification; risk treatment (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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