Why Do Local Foodscapes Matter in Building Tourist Trust and Loyalty?

Jae-Jang Yang, Rajesh Iyer and Yong-Ki Lee
Additional contact information
Jae-Jang Yang: School of Business, Sejong University, Seoul 05006, Korea
Rajesh Iyer: Department of Marketing, Bradley University, Peoria, IL 61625, USA
Yong-Ki Lee: School of Business, Sejong University, Seoul 05006, Korea

Sustainability, 2022, vol. 14, issue 4, 1-16

Abstract: This study examines local foodscapes and their dimensions, namely, eco-friendly environment, tradition, infrastructure, accessibility, and price/value, on trust in a store and local food, which in turn impacts loyalty and identified full mediating roles of trust in a store and local food in the relationship between local foodscapes and loyalty. Data were collected from visitors (tourists) who had experienced local foods over the last three months and were analyzed with SmartPLS 3.3.3. The findings show that the dimensions of price/value and eco-friendly environment influence trust in the local store, whereas the history or the tradition along with the eco-friendly environment has an impact on local food consumption—both the local store and the local food influence the level of loyalty among tourists. Implications for theory and practice are discussed within the context of local foodscapes.

Keywords: local food; local foodscape; trust; loyalty; SmartPLS (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/4/2029/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/4/2029/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:4:p:2029-:d:746551

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().