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Low-Carbon Literacy of Exhibitors in the Exhibition Industry in China

Chia-Wei Liu () and Jen-Son Cheng ()
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Chia-Wei Liu: Department of Tourism Management, College of Humanities and Social Sciences, University of Electronic Science and Technology of China, Zhongshan Institute, Zhongshan 528402, China
Jen-Son Cheng: Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Nantou 54561, Taiwan

Sustainability, 2022, vol. 14, issue 4, 1-13

Abstract: While low-carbon and environmentally friendly construction by the exhibition industry has gradually improved, there is a lack of relevant research on whether exhibition-relevant personnel have corresponding low-carbon knowledge, attitudes, and behaviours to jointly assume the responsibility of developing low-carbon exhibitions. This research draws on the literature regarding low-carbon literacy and applies it to the exhibition industry to preliminarily assess the level of low-carbon literacy in China. A questionnaire was formulated through expert surveys and a pre-test. During the formal investigation, 412 valid questionnaires were obtained from exhibitors at seven Chinese exhibition events. The results revealed seven important dimensions of low-carbon literacy in exhibitions, namely, altruistic behaviour, values, low-carbon sensitivity, locus of control, low-carbon knowledge, low-carbon consumption, and action strategies. Low-carbon knowledge and low-carbon sensitivity ranked at the bottom, and middle- and high-level managers and exhibitors with large booth areas exhibited relatively insufficient performance regarding some low-carbon literacy factors. Based on the results, insights for exhibition management and future research directions are proposed in this paper.

Keywords: low-carbon literacy; exhibitors; exhibition industry; convention industry; literacy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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