Rethinking the Impact of Theme Park Image on Perceived Value and Behavioral Intention: The Case of Chimelong Ocean Kingdom, China

Chris Zhu, Lawrence Hoc Nang Fong, Ziye Shang and Manrong Gan
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Chris Zhu: School of Tourism Management, Macao Institute for Tourism Studies, Macau SAR 999078, China
Lawrence Hoc Nang Fong: Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau, Macau SAR 999078, China
Ziye Shang: Faculty of International Tourism and Management, City University of Macau, Macau SAR 999078, China
Manrong Gan: Department of Economics, Guiyang Institute of Information Technology, Guiyang 550000, China

Sustainability, 2022, vol. 14, issue 4, 1-15

Abstract: The emergence of theme parks is enriching the tourist experience in the COVID-19 period. This study rethinks the impact of theme park image on tourist-perceived value (functional, social, and emotional value) and behavioral intention during COVID-19. Data were collected from 304 respondents who visited Chimelong Ocean Kingdom during COVID-19. This study results indicated that theme park destination image (cognitive and affective) positively predicts tourist-perceived value (functional, social, and emotional) during COVID-19. Moreover, this study also indicated that although social and emotional value positively predict tourist behavioral intention, functional value does not positively predict tourist behavioral intention during COVID-19. Theoretical and managerial implications are presented.

Keywords: theme park tourism; destination image; perceived value; behavioral intention; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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