Corporate Social Responsibility and Hotel Employees’ Organizational Citizenship Behavior: The Roles of Organizational Pride and Meaningfulness of Work

Hyewon Youn and Jong-Hyeong Kim
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Hyewon Youn: School of Tourism Management, Sun Yat-sen University, Tangzhou Rd. 1, Zhuhai 519082, China
Jong-Hyeong Kim: School of Tourism Management, Sun Yat-sen University, Tangzhou Rd. 1, Zhuhai 519082, China

Sustainability, 2022, vol. 14, issue 4, 1-18

Abstract: The corporate social responsibility (CSR) literature documents inconsistent results regarding the relationship between CSR and employees’ organizational citizenship behavior (OCB). Additionally, few empirical studies examine the mediating factors explaining how employees’ CSR perception affects their attitudes and behaviors. Thus, we propose an extended M-R model linking hotels’ CSR activities, employees’ perceived meaningfulness of work and organizational pride, and organizational citizenship behavior. We recruited 363 Chinese hotel employees in Guangzhou for our sample and employed partial least squares structural equation modeling for our analysis. The results showed that CSR practices benefiting both internal (i.e., employees) and external stakeholders (i.e., community and customers) positively influenced employees’ organizational pride. However, only CSR activities benefiting customers significantly affected employees’ perceived meaningfulness of work. CSR influenced employees’ OCB through meaningfulness of work and organizational pride. The findings provide hotel management insights regarding the development of CSR initiatives to enhance employees’ organizational attitudes and work performance. The study limitations are that the survey methodology has weaknesses and that we do not consider the influence of corporate culture on OCB.

Keywords: corporate social responsibility; employee relation; meaningfulness of work; pride; organizational citizenship behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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