Study on the Effect of Customer Psychological Ownership on Value Co-Creation under Service Ecosystem

Wen Zhou, Sitan Li and Xiangxixi Meng
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Wen Zhou: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Sitan Li: Moody College of Communication, University of Texas at Austin, Austin, TX 78705, USA
Xiangxixi Meng: Century College, Beijing University of Posts and Telecommunications, Beijing 102101, China

Sustainability, 2022, vol. 14, issue 5, 1-16

Abstract: Recently, scholars have tended to study value co-creation from the perspective of service ecosystems, focusing more on the networked, dynamic, and interactive nature of service ecosystems. They believe that the foundation of value co-creation in the service ecosystem is user experience and deep engagement. The deep experience and interaction in the process of value co-creation led to increased psychological ownership, thus increasing the value of users and companies. This study explores the effect of customer psychological ownership on value co-creation from the perspective of deep experience and interaction. The results show that customer psychological ownership and customer fit have a positive effect on the performance of value co-creation, and companies can enhance value co-creation by increasing customers’ sense of belonging and tacit understanding.

Keywords: value co-creation; service ecosystem; customer psychological ownership; customer fit (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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