A Theoretical Concept of an Innovative and Sustainable Product Based on an Unconventional Approach to Design Development

Gábor Megyeri, Kitti Boros and Balázs Fekete
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Gábor Megyeri: Institute of Marketing, Corvinus University of Budapest, Fővám tér 8, H-1093 Budapest, Hungary
Kitti Boros: Institute of Marketing, Corvinus University of Budapest, Fővám tér 8, H-1093 Budapest, Hungary
Balázs Fekete: Institute of Marketing, Corvinus University of Budapest, Fővám tér 8, H-1093 Budapest, Hungary

Sustainability, 2022, vol. 14, issue 5, 1-19

Abstract: Health security measures have become increasingly important in tourism, as there is a heightened need to rebuild the trust of tourists in destinations and tourism services. Innovative product development might help respond to the emerging health-related needs of tourists. We address the lack of the application of Designcommunication (DIS:CO)-based approaches in the field of tourism, present a process for the theoretical development of a smart device, and explore its applications. Combining the results of the qualitative inquiry and applying DIS:CO in research and development, the concept of 4S—traveling Safe, Secure, Smart, and Sustainable—emerges in a socio-cultural and economic context, supporting the foundation of the material realisation of the product. As a result, the 4S concept presents how customised, continual feedback on the health condition of the user before and during a trip, and notifications about possible health risks in different tourist areas, might facilitate the process of trust-building. Although data on unconventional tourists is not included in tourism statistics, the designed product can assist in gathering information about them, too. With the permission of users, the built-in functions of the designed product can be used to detect their position and direction of movement. The product also helps monitor the health of tourists by providing up-to-date data on infection levels to tourism service providers. In its passive mode, as a souvenir, the device strengthens travel desire.

Keywords: tourism safety; design concept; Designcommunication; unconventional approach; cross-border mobility (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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