Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences

Yuwen Zhang, Marios Sotiriadis and Shiwei Shen
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Yuwen Zhang: Ningbo University—University of Angers Joint Institute, Ningbo University, Ningbo 315211, China
Marios Sotiriadis: Ningbo University—University of Angers Joint Institute, Ningbo University, Ningbo 315211, China
Shiwei Shen: Ningbo University—University of Angers Joint Institute, Ningbo University, Ningbo 315211, China

Sustainability, 2022, vol. 14, issue 5, 1-21

Abstract: The adoption and implementation of smart technologies in tourism destinations and visitor attractions to enrich tourists’ experiences and improve their satisfaction has become a new trend. The main purpose of this study was to explore the influence of the dimensions/attributes of smart technologies on tourism experience in the context of visitor attractions and related outcomes (satisfaction and post-consumption behavioral intentions). The Liangzhu Museum, Zhejiang Province, China, was used as the study area, and data were collected from 486 visitors and analyzed with a regression model. The results show that accessibility and interactivity affect smart technology-enhanced experiences. Tourists’ perceived value of smart technologies is significantly related to their satisfaction. Smart technology positively impacts word-of-mouth recommendations, revisit intention, and willingness to pay a price premium. Therefore, visitor attractions could improve tourists’ experiences by designing better infrastructure and services that incorporate the key dimensions of smart technologies, which would also improve their competitiveness.

Keywords: smart tourism technologies; attributes; consumer behavior; tourism experience; visitor attractions; China (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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