The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece

Michalis Skordoulis, Grigorios Kyriakopoulos, Stamatiοs Ntanos, Spyros Galatsidas, Garyfallos Arabatzis, Miltiadis Chalikias and Petros Kalantonis
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Michalis Skordoulis: Department of Tourism Management, University of West Attica, GR12243 Egaleo, Greece
Grigorios Kyriakopoulos: School of Electrical and Computer Engineering, National Technical University of Athens, GR15780 Zografou, Greece
Stamatiοs Ntanos: Department of Business Administration, University of West Attica, GR12243 Egaleo, Greece
Spyros Galatsidas: Department of Forestry and Management of the Environment and Natural Resources, Democritus University of Thrace, GR68200 Orestiada, Greece
Garyfallos Arabatzis: Department of Forestry and Management of the Environment and Natural Resources, Democritus University of Thrace, GR68200 Orestiada, Greece
Miltiadis Chalikias: Department of Accounting and Finance, University of West Attica, GR12243 Egaleo, Greece
Petros Kalantonis: Department of Tourism Management, University of West Attica, GR12243 Egaleo, Greece

Sustainability, 2022, vol. 14, issue 6, 1-18

Abstract: The present research examines both the relationship between green innovation and green entrepreneurship and the mediating role of firm strategies in the relationship between green entrepreneurship, green innovation, and competitive advantage. A total of 225 managers responsible for the environmental strategy of medium and large-sized firms operating in Greece were used as a sample for the study. To measure the research variables, a structured questionnaire was used. The collected data were analyzed using descriptive and inductive statistics, including principal components analysis, correlation analysis, a multivariate generalized linear model, and a structural equations model. The empirical results indicate a positive influence of green entrepreneurship in green product innovation and green process innovation. Furthermore, the mediating role of firm strategies in the relationship between green entrepreneurship, green innovation, and competitive advantage is confirmed.

Keywords: green entrepreneurship; green innovation; green product innovation; green process innovation; competitive advantage; mediating role (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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