Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator

Ibrahim A. Elshaer, Sameh Fayyad, Salama Ammar, Tamer Ahmed Abdulaziz and Samy Wageh Mahmoud
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Ibrahim A. Elshaer: Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Sameh Fayyad: Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt
Salama Ammar: Tourism Studies Department, Higher Institute for Tourism and Hotels (EGOTH), Luxor 85951, Egypt
Tamer Ahmed Abdulaziz: Tourism Studies Department, High Institute for Tourism and Hotels, 6th of October City 12563, Egypt
Samy Wageh Mahmoud: Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt

Sustainability, 2022, vol. 14, issue 6, 1-13

Abstract: Several studies have shown that the adaptive reuse of heritage houses as accommodation hotels could preserve their value and attain many financial, social, environmental, and cultural benefits for both tourist destinations and hotel firms. The current study examines to what extent the adaptive reuse of heritage houses can improve conative loyalty to hotels through the mediating roles of memorable tourism and hospitality experiences. Perceptions of 308 customers who frequently occupy heritage hotels were explored and examined with structural equation modelling. The empirical results show that the adaptive reuse of heritage houses has a positive influence on memorable tourism and hospitality experiences. The memorable tourism and hospitality experience has significantly mediated the relationship between the adaptive reuse of heritage houses and hotel conative loyalty. Lastly, theoretical and practical implications are included concerning how to apply these findings to the tourism and hospitality industry.

Keywords: adaptive reuse; heritage houses; hotel conative loyalty; digital technology; memorable tourism and hospitality experience (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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