The Influence of Social Networks on the Digital Recruitment of Human Resources: An Empirical Study in the Tourism Sector

Ionica Oncioiu, Emanuela Anton, Ana Maria Ifrim and Diana Andreea Mândricel
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Ionica Oncioiu: Faculty of Finance-Banking, Accounting and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania
Emanuela Anton: Doctoral School of Business Administration, Bucharest University of Economic Studies, 010374 Bucharest, Romania
Ana Maria Ifrim: Faculty of Finance-Banking, Accounting and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania
Diana Andreea Mândricel: Faculty of Finance-Banking, Accounting and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania

Sustainability, 2022, vol. 14, issue 6, 1-14

Abstract: The global employment landscape will continue to change due to new technologies, in particular automation, online collaboration tools, and artificial intelligence. The shortage of skilled workers and the growing jobs of e-tourism employees are a challenge for maintaining day-to-day operations. It is crucial to develop a digital recruitment strategy and communicate a good employer brand, supported by targeted digital advertising. This study aims to identify the impact of social networks on the effectiveness of digital human resources recruitment strategies in tourism. On the basis of a sample of 620 respondents who had experience of the digital recruitment of human resources in the tourism sector, the collected data was analyzed using structural equation modeling. The results underline the high relevance of building these strategies, as professional communication in social networks is the key to successful work in sustainable human resources practices.

Keywords: digital recruitment; tourism; social media; strategic human resources management; employer branding; sustainable human resources management (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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