Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?

Mihail Ovidiu Tănase, Răzvan Dina, Florin-Lucian Isac, Sergiu Rusu, Puiu Nistoreanu and Cosmin Nicolae Mirea
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Mihail Ovidiu Tănase: Faculty of Business and Tourism, Bucharest University of Economic Studies, 6 Piața Romană, 010731 Bucharest, Romania
Răzvan Dina: Faculty of Business and Tourism, Bucharest University of Economic Studies, 6 Piața Romană, 010731 Bucharest, Romania
Florin-Lucian Isac: Faculty of Economics, Aurel Vlaicu University of Arad, 77 Bulevardul Revoluției, 310130 Arad, Romania
Puiu Nistoreanu: Faculty of Business and Tourism, Bucharest University of Economic Studies, 6 Piața Romană, 010731 Bucharest, Romania
Cosmin Nicolae Mirea: Faculty of Business and Tourism, Bucharest University of Economic Studies, 6 Piața Romană, 010731 Bucharest, Romania

Sustainability, 2022, vol. 14, issue 7, 1-24

Abstract: In the last decades, wine tourism (WT) has been a topic of study, especially for researchers from large producer countries. The relationship between wine tourism and rural tourism (RT) has been approached from many angles in the past. Ranking sixth in Europe in having its surface cultivated with vines, Romania is one of the major players in the Old World of wine producers. In Romania, the scientific literature on wine tourism is scarce and has a limited coverage on the subject. The present paper, by its main purpose, raises the curtain of Romanian wine tourism drawing a consumer profile and analyzes the relationship between WT and RT. Through quantitative research with 850 valid wine tourist respondents and a margin of error of 3.36%, we discovered that people who know what wine tourism means are 1.85 times more confident that it will contribute to the development of rural tourism compared to those who know less about the subject. A high number of visits leads to a decrease in the confidence that rural tourism can be developed through wine tourism due to the poor diversification of leisure activities offered by wine cellars and a weak connection between economic activity and local space. In the end, we draw some practical implications for wine cellars. By developing local-based leisure activities, vineyards can contribute to the sustainable development of the local community. Due to the COVID-19 impact on tourism, there are some limitations to our study. Future studies are needed to cover the changes and evolution of this type of tourism.

Keywords: Romania; wine tourism; Old World; consumer profile; rural tourism; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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