Towards the Achievement of Frugal Innovation: Exploring Major Antecedents among SMEs

Abdelmohsen A. Nassani, Crenguta Sinisi, Daniela Mihai, Loredana Paunescu, Zahid Yousaf and Mohamed Haffar
Additional contact information
Abdelmohsen A. Nassani: Department of Management, College of Business Administration, King Saud University, P.O. Box 71115, Riyadh 11587, Saudi Arabia
Crenguta Sinisi: Department of Management and Business Administration, University of Pitesti, 110040 Pitesti, Romania
Daniela Mihai: Department of Management and Business Administration, University of Pitesti, 110040 Pitesti, Romania
Loredana Paunescu: Department of Cybernetics, University of Petrol & Gas, 100680 Ploiesti, Romania
Zahid Yousaf: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan
Mohamed Haffar: Department of Management, Birmingham Business School, Birmingham B15 2TY, UK

Sustainability, 2022, vol. 14, issue 7, 1-12

Abstract: The study in hand investigates the impact of the Internet of things (IoT) and digital platforms on frugal innovation. Furthermore, we also tested the intervening role of digital platforms and moderating role of organizational readiness. Data were collected from SMEs and the collected data were analyzed with various statistical techniques. Findings shown that the IoT positively affects digital platforms and frugal innovation. Results proved that digital platforms mediate the association between the IoT and frugal innovation. Furthermore, organizational readiness also moderates on the association between digital platforms and frugal innovation. The findings revealed that only those businesses that update their business operations according to the needs of their customers can achieve success. Frugal innovation is an emerging concept, and its achievement is a very tricky and complex task. This study shows that only those businesses that update their business operations using the IoT and digital platforms can achieve success. Moreover, modern SMEs should be able to adapt to the required changes in their business activities. Hence, SMEs also require some strategic changes in their operations in order to cope with changing business circumstances.

Keywords: Internet of things; digital platforms; organizational readiness; frugal innovation; SMEs (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/7/4120/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/7/4120/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:7:p:4120-:d:783432

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().