The Role of Virtual Environment in Online Retailing: State of the Art and Research Challenges

Sara Poggesi, Michela Mari, Arash Kamangar and Pinalba Schilleci
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Sara Poggesi: Department of Management and Law, Faculty of Economics, Tor Vergata University of Rome, 00133 Roma, Italy
Michela Mari: Department of Management and Law, Faculty of Economics, Tor Vergata University of Rome, 00133 Roma, Italy
Arash Kamangar: Department of Management and Law, Faculty of Economics, Tor Vergata University of Rome, 00133 Roma, Italy
Pinalba Schilleci: Department of Management and Law, Faculty of Economics, Tor Vergata University of Rome, 00133 Roma, Italy

Sustainability, 2022, vol. 14, issue 7, 1-17

Abstract: The aim of the paper is to systematically analyse the effects of the online environment on customers’ behaviour in order to offer a first, comprehensive state-of-the-art of the research on this topic. By analyzing a final sample of 105 papers, 4 themes have been identified, according to the theoretical lenses adopted by scholars. Results show that the traditional stimuli–organism–responses approach (also known as S–O–R) is the most frequently applicable conceptual framework for the analysis of the effects of the online setting, and worth mentioning are the modifications to the original S–O–R model proposed by scholars, which allow considering the specificities of the online environment.

Keywords: online environment; e-servicescape; customers’ behaviour; systematic literature review (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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