A Storytelling Methodology to Facilitate User-Centered Co-Ideation between Scientists and Designers

Elise Talgorn, Monique Hendriks, Luc Geurts and Conny Bakker
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Elise Talgorn: Philips Experience Design, Royal Philips, 5656 AE Eindhoven, The Netherlands
Monique Hendriks: Philips Research, Royal Philips, 5656 AE Eindhoven, The Netherlands
Luc Geurts: Philips Experience Design, Royal Philips, 5656 AE Eindhoven, The Netherlands
Conny Bakker: Faculty of Industrial Design Engineering, Delft University of Technology, 2628 CE Delft, The Netherlands

Sustainability, 2022, vol. 14, issue 7, 1-31

Abstract: Successful implementation of sustainable innovation requires strong collaborative ecosystems. In particular, collaboration between scientific and people-centered expertise (e.g., designers) is essential to bring technical innovation through contextualized, meaningful and attractive experiences. However, in practice, these types of expertise are siloed and struggle to communicate and think together. We present a creative design method based on participatory story building to support collaborative user-centered ideation between technology scientists and designers. The core of the method is a new story creation model, the three-tension framework, that facilitates the exploration of users’ experiences and needs during ideation. To evaluate the method’s effectiveness, we conducted open-ended interviews with participants. We found that the method facilitates the expression of different perspectives and outside-the-box creative thinking. An originality and strength of our method is that it favors the discovery of new issues and pain points—rather than only solutions. This, combined with idea enrichment by multidisciplinary expertise, contributes to generating ideas in a broader range of application areas than usual. Our results indicate that participatory storytelling has the potential to facilitate multidisciplinary collaboration and to bring user-centered thinking to non-design stakeholders in order to envision user needs in future scenarios and new ecosystems.

Keywords: co-creation; multidisciplinary; storytelling; sustainable user-centered innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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