The Use of Business Model Canvas in the Design and Classification of Product-Service Systems Design Methods

Mariusz Salwin, Ilona Jacyna-Gołda, Andrzej Kraslawski and Aneta Ewa Waszkiewicz
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Mariusz Salwin: The Institute of Organization of Production Systems, Faculty of Mechanical and Industrial Engineering, Warsaw University of Technology, 85 Narbutta Street, 02-524 Warsaw, Poland
Ilona Jacyna-Gołda: The Institute of Organization of Production Systems, Faculty of Mechanical and Industrial Engineering, Warsaw University of Technology, 85 Narbutta Street, 02-524 Warsaw, Poland
Andrzej Kraslawski: Industrial Engineering and Management, School of Engineering Science, Lappeenranta University of Technology, P.O. Box 20, FI-53581 Lappeenranta, Finland
Aneta Ewa Waszkiewicz: Department of International Finance, SGH Warsaw School of Economics, 02-554 Warsaw, Poland

Sustainability, 2022, vol. 14, issue 7, 1-23

Abstract: The implementation of Product-Service Systems (PSS) calls for the modification of existing business models. The goal of the paper is to work out an analysis and a classification of PSS design methods used in the development of new business models. Using a systematic review method, we identified 60 PSS design methods. Following the examination of the major business model templates, we selected the Business Canvas Model for further studies. Then, coding rules were adopted to specify what elements of the Business Model Canvas impacts individual PSS design methods and an analysis was performed. In the final stage, methods were broken down by Business Model Canvas domains. Various PSS design methods presented in the literature address different areas of Business Model Canvas. The available PPS methods can be classified into three main groups: Group 1—including infrastructure and offering; Group 2—including infrastructure, offering and customers; and Group 3—including infrastructure, offering, customers and finance. Very few methods consider areas such as Key Partners, Customer Segments, Cost Structure and Revenue Streams. Nevertheless, there is no PPS design method that would address all of Business Model Canvas building blocks. The paper discusses PSS design in business model context. Classification of PSS design methods was proposed together with new possibilities to develop business models based on this classification. The proposed approach illustrates the combination of PSS design methods applied in food processing and agricultural machines industry.

Keywords: Product-Service System; Business Model Canvas; business model; Product-Service System design; classification of Product-Service System design methods (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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