Drivers of Consumer Participation in Online Second-Hand Transactions

Pedro Hinojo, David Suárez and Begoña García-Mariñoso
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Pedro Hinojo: Department of Economics and Business, Universidad de Alcalá, 28801 Alcalá de Henares, Spain
David Suárez: Department of Statistics and Knowledge Management, Comisión Nacional de los Mercados y la Competencia (CNMC), 08018 Barcelona, Spain
Begoña García-Mariñoso: Department of Statistics and Knowledge Management, Comisión Nacional de los Mercados y la Competencia (CNMC), 08018 Barcelona, Spain

Sustainability, 2022, vol. 14, issue 7, 1-13

Abstract: Consumer participation in second-hand transactions is increasing, facilitated by digital platforms in the form of apps or websites. This study sheds light on the factors behind consumers’ decisions to demand used goods via online platforms. Applying a logit model to a sample of 6705 internet users in Spain, we explore the role of economic variables, situational factors and individual characteristics. Our original findings indicate that the use of online platforms to buy or rent second-hand goods is more likely when being male, relatively young, with children, a frequent internet user, with employment and living in a household with some price-consciousness and environmental awareness. The scarcity of brick-and-mortar stores in the area and car ownership can also increase demand for used goods through online platforms.

Keywords: second-hand shopping; P2P consumption; collaborative consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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