Corporate Social Responsibility and Social Network Analysis: Unionized Workers’ Perceptions

Felipe Lillo-Viedma, Pedro Severino-González, Valentin Santander-Ramírez, Leidy Garcia, Nataly Guiñez-Cabrera and Nicolás Astorga-Bustos
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Felipe Lillo-Viedma: Department of Economics and Business Administration, Universidad Católica del Maule, Avda. San Miguel 3605, Talca 3466706, Chile
Pedro Severino-González: Department of Economics and Business Administration, Universidad Católica del Maule, Avda. San Miguel 3605, Talca 3466706, Chile
Valentin Santander-Ramírez: Accounting Studies and Research Center, Economics and Business Department, Universidad de Talca, Avda. Lircay s/n, Talca 3466706, Chile
Nataly Guiñez-Cabrera: Department of Business Administration, Universidad del Bío-Bío, Avda. Andrés Bello 720, Casilla 447, Chillán 37800708, Chile
Nicolás Astorga-Bustos: Auditing and Administration School, Universidad Católica del Maule, Carmen 375, Curicó 3344158, Chile

Sustainability, 2022, vol. 14, issue 7, 1-15

Abstract: Corporate social responsibility (CSR) is a concept which has been approached from various perspectives and application areas. One of these areas regards how individuals perceive this concept and how their own personal characteristics define a given vision of business responsibility. The present study seeks to explore connections between individuals’ sociodemographic characteristics and CSR perception. By using unionized workers as research subjects, analysis techniques applied in Social Media and models based on metric spaces, we explore the attitudes of these subjects towards CSR. Both empirical and theoretical results provide evidence for the existence of a well-behaved relation between sociodemographic aspects and CSR dimensions, which future studies could approach in more depth using techniques based on machine learning.

Keywords: sociodemography; network analysis; corporate social responsibility; metric space model; union association (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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