Change Management and Innovation Practices during Pandemic in the Middle East E-Commerce Industry

Ahmed Saleh Mohamed Alichleh AL-Ali, Gyanendra Singh Sisodia, Bhumika Gupta and Murale Venugopalan
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Ahmed Saleh Mohamed Alichleh AL-Ali: College of Business Administration, Ajman University, Ajman 20550, United Arab Emirates
Gyanendra Singh Sisodia: College of Business Administration, Ajman University, Ajman 20550, United Arab Emirates
Bhumika Gupta: Research Lab: LITEM, Management, Marketing, and Strategy, Institut Mines-Telecom Business School, 91011 Evry, France
Murale Venugopalan: Department of Management, Amrita Vishwavidyapeetham, AIMS Campus, Kochi 682041, India

Sustainability, 2022, vol. 14, issue 8, 1-14

Abstract: This study highlights the appropriateness of innovation management principles to successfully manage radical change in the e-commerce industry during the COVID-19 period. The study focuses on transforming delivery platforms in the context of popular e-commerce organizations in the U.A.E. We conducted the study through interviews, and the results reflect the development of three major themes (shifting consumer behavior, implementation of innovation, and innovation for effective change management) since the beginning of the COVID-19 pandemic. During the transition stage, critical aspects concerning product delivery have emerged to stabilize logistics performance with sustainability. The study suggests that firms need to be faster and more flexible to address the market uncertainty through innovative practices. Similar organizations can use this study to develop mechanisms to improve their delivery systems. Additionally, the study also argues that collaborative innovation significantly contributes to the enhancement of consumers’ well-being and boosts economic growth.

Keywords: middle east; COVID-19; pandemic; change management; innovation; consumer behaviour; e-commerce (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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