Adoption of Sustainable Technologies during Crisis: Examining Employees’ Perception and Readiness across Cultures

Emmanuel Senior Tenakwah, Emmanuel Junior Tenakwah, Mary Amponsah, Sarah Eyaa, Elliot Boateng and Nekpen Okhawere
Additional contact information
Emmanuel Senior Tenakwah: Asia Pacific College of Business and Law, Charles Darwin University, 21 Kitchener Drive, Darwin, NT 0800, Australia
Emmanuel Junior Tenakwah: School of Business, Western Sydney University, 169 Macquarie Street, Parramatta, NSW 2150, Australia
Mary Amponsah: Newcastle Business School, The University of Newcastle, 409 Hunter Street, Newcastle, NSW 2300, Australia
Sarah Eyaa: School of Pathway Programs, Alphacrusis College, 30 Cowper Street, Parramatta, NSW 2150, Australia
Elliot Boateng: The Centre for African Research, Engagement and Partnerships (CARE-P), The University of Newcastle, Callaghan, NSW 2308, Australia
Nekpen Okhawere: Department of Business Administration, University of Benin, 1154 Main Gate, Benin-Ore Road, Benin City 300213, Nigeria

Sustainability, 2022, vol. 14, issue 8, 1-20

Abstract: Studies on technology adoption have generally found significant variations across cultures, with the literature suggesting a strong reluctance to adopt new technologies, particularly in non-western countries. Given the accelerated increase in remote working and collaboration during the COVID-19 crisis, this paper compares the determinants of sustainable technology adoption by employees across Western and Non-Western countries. Using a survey of 302 participants from 13 Western and non-Western countries, four proposed hypotheses were tested using structural equation modelling and multi-group comparisons. The empirical results suggest a significant positive relationship between perceived ease of use and usefulness, influencing employees’ attitudes towards using sustainable technologies. We also found a significant positive effect between attitude towards using sustainable technologies and actual use. The indirect effect of perceived usefulness and ease of use on actual use via attitudes towards using was also positive and significant. We, however, found no significant differences between Western and non-Western countries in terms of the adoption of sustainable technologies.

Keywords: adoption; COVID-19; crisis; culture; employee perception; sustainable technology (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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