The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper

Azilah Kasim, Bussalin Khuadthong, Noormala Jailani, Muhammad Fauzi Mokhtar, Jasmine Zea Raziah Radha Rashid Radha and Maebel Leong
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Azilah Kasim: Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia
Bussalin Khuadthong: Hospitality Industry Management, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat 80280, Thailand
Noormala Jailani: Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia
Muhammad Fauzi Mokhtar: Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia
Jasmine Zea Raziah Radha Rashid Radha: Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia
Maebel Leong: Tourism Development Section, Langkawi Development Authority, Kubang Pasu 07000, Malaysia

Sustainability, 2022, vol. 14, issue 8, 1-17

Abstract: The purpose of this position paper is to present an opinion on the importance of understanding host community perspectives in any community-based corporate social responsibility initiative. A host community is essentially the consumer of any community-based CSR, yet they each have unique cultures, features, needs, and expectations, which may or may not fit a business’s CSR initiative, unless the community perspectives are accounted for prior to the implementation of the CSR project. Focusing on the hotel sector context, the paper develops its position by reviewing supporting literature and highlighting the outcomes of a qualitative case study that involved face-to face semistructured interviews with 15 local opinion leaders who represented several local communities. The paper concludes with a firmer opinion on its position, and it offers some of the implications of its findings.

Keywords: corporate social responsibility; community-based CSR; community perspectives; hotel; legitimacy theory (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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