Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia: The Mediating Role of the Knowledge Management Process

Sabrinah Adam, Nursyazwani Mohd Fuzi, Mohamad Rohieszan Ramdan, Rosmah Mat Isa, Albert Feisal Muhd Feisal Ismail, Mohd Yussni Hashim, Sharon Yong Yee Ong and Shah Iskandar Fahmie Ramlee
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Sabrinah Adam: Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru 81310, Malaysia
Nursyazwani Mohd Fuzi: Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru 81310, Malaysia
Mohamad Rohieszan Ramdan: Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Tanjong Malim 35900, Malaysia
Rosmah Mat Isa: Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia
Albert Feisal Muhd Feisal Ismail: Faculty of Technology Management and Technopreneurship, Technology Campus, Universiti Teknikal Malaysia Melaka, Ayer Keroh 75450, Malaysia
Mohd Yussni Hashim: Faculty of Mechanical & Manufacturing Engineering, Universiti Tun Hussein Onn Malaysia, Parit Raja 86400, Malaysia
Sharon Yong Yee Ong: Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu Sarawak Campus, Bintulu 97007, Malaysia
Shah Iskandar Fahmie Ramlee: Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bahru 16100, Malaysia

Sustainability, 2022, vol. 14, issue 9, 1-19

Abstract: The aim of this paper is to examine the role of the knowledge management process as a mediating variable in the relationship between entrepreneurial orientation and organizational performance. This study employed a quantitative method and utilised a self-administered questionnaire. A total of 350 data were collected from the owners/founders of online businesses. A Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis was performed to test the proposed hypotheses of the study. The findings indicated that entrepreneurial orientation positively the knowledge management process, which in turn exerts a positive effect on the organizational performance of a company. Additionally, the indirect effect analysis revealed that the knowledge management process plays a significant role as a mediator between entrepreneurial orientation and organizational performance. The research fills a gap in the literature by considering a mediating variable in enhancing the relationship between entrepreneurial orientation and organizational performance. This research also provides a particular contribution to the literature and some suggestions for future research.

Keywords: entrepreneurial orientation; knowledge management process; organizational performance; online business; Malaysia (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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