Sustainability Communication through Bio-Based Experiential Learning

N. Nurlaela Arief, Melia Famiola, Andika Putra Pratama, Prameshwara Anggahegari and Aghnia Nadhira Aliya Putri
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N. Nurlaela Arief: School of Business and Management, Bandung Institute of Technology, Bandung 40132, Indonesia
Melia Famiola: School of Business and Management, Bandung Institute of Technology, Bandung 40132, Indonesia
Andika Putra Pratama: School of Business and Management, Bandung Institute of Technology, Bandung 40132, Indonesia
Prameshwara Anggahegari: School of Business and Management, Bandung Institute of Technology, Bandung 40132, Indonesia
Aghnia Nadhira Aliya Putri: School of Business and Management, Bandung Institute of Technology, Bandung 40132, Indonesia

Sustainability, 2022, vol. 14, issue 9, 1-17

Abstract: Sustainability-related communication involving youth and children continues to be difficult to practice effectively and sustainably. This study examines how effective a particular approach to sustainability communication is at raising children’s environmental awareness through an educational program. Participatory action research and storytelling as a narrative paradigm were used to examine the effectiveness of bio-based experiential learning. A total of 74 students (ages 9 to 11) from Bandung, Indonesia, participated in the program. Twenty parents also participated in providing feedback for the campaign on how to change their children’s behavior towards the environment. The outcome demonstrates that the communication approach of bio-based experiential learning activities provides children with valuable education. The children are taught about urban farming, environmental awareness, and social responsibility. In the long run, it is hoped that children will be motivated to start an environmentally friendly business, particularly in biotechnology for the environment, to foster a sustainable city.

Keywords: bio-based experiential learning; storytelling; sustainability communication; urban farming (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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