China’s Domestic Image and Media Use: A Case Study and Empirical Analysis of China’s Post-90s Generation

Boyan Zhu, Hong Cheng, Wayne Wanta and Liang Zhu
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Boyan Zhu: School of Journalism & Communication, Shanghai University, Shanghai 200072, China
Hong Cheng: Department of Film and Television, Shanghai Publishing and Printing College, Shanghai 200093, China
Wayne Wanta: Department of Journalism, University of Florida, Gainesville, FL 32611, USA
Liang Zhu: School of Cyber Security and Computer Science, Hebei University, Baoding 071002, China

Sustainability, 2022, vol. 14, issue 9, 1-14

Abstract: A study of the relationships between the image of a country and media use is one of the most appropriate methods to gain knowledge on various stakeholders’ different perceptions of the country’s sustainability. Through an online survey of China’s post-90s generation, this paper first studies the respondents’ domestic image of China (including social, political, economic, and cultural images), second, their media use behaviors, and third, the relationships between their perceptions of China’s image and their behaviors. Based on the CFA model, with 16 items obtained from the survey data, the results of the empirical analysis indicated that China’s domestic image, as well as its political, economic, and cultural images, were generally neutral for the respondents, while they tended to disagree with the social image. Furthermore, neither traditional media use time nor new media use time of the respondents had any statistically significant influence on their perceptions of China’s image, where the latter was significantly more than the former. However, the type of media contact had a significant influence on their perceptions of political image and on their perception of some items concerning economic and cultural images.

Keywords: China’s post-90s; national image; media use; perception; statistical analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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