Representations of the Smart Green Concept and the Intention to Implement IoT in Romanian Real Estate Development

Lavinia Denisia Cuc, Dana Rad (), Daniel Manațe (), Silviu Gabriel Szentesi, Anca Dicu, Mioara Florina Pantea, Vanina Adoriana Trifan, Cosmin Silviu Raul Joldeș and Graziella Corina Bâtcă-Dumitru
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Lavinia Denisia Cuc: Faculty of Economics, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Dana Rad: Faculty of Educational Sciences Psychology and Social Sciences, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Daniel Manațe: Faculty of Economics, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Silviu Gabriel Szentesi: Faculty of Economics, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Anca Dicu: Faculty of Food Engineering, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Mioara Florina Pantea: Faculty of Economics, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Vanina Adoriana Trifan: Faculty of Economics, Aurel Vlaicu University of Arad, 310025 Arad, Romania
Cosmin Silviu Raul Joldeș: Faculty of International Business and Economics, Bucharest University of Economic Studies, 010374 Bucharest, Romania
Graziella Corina Bâtcă-Dumitru: Faculty of Accounting and Management Informatics, Department of Accounting and Audit, Bucharest University of Economic Studies, 010374 Bucharest, Romania

Sustainability, 2023, vol. 15, issue 10, 1-15

Abstract: Sustainable urban development has come to play an essential role in establishing and growing future sustainable cities, or smart cities, which are urban areas that have an optimum carbon footprint, are nature-friendly, and are smart enough to enhance energy efficiency. This study is based on qualitative research in which data were collected from interviews with real estate development specialists. The interviews were addressed to a total of 30 real estate developers from Romania between July and December 2022 and were conducted using the Zoom interface. The aim of this research was to analyze whether familiarity with the smart green concept influences the decision to implement the IoT on a large scale at the organizational level through the perception of specific determining factors in choosing the development of green building projects considering the operational costs. The results revealed a significant indirect effect of green building knowledge on large-scale IoT implementation through the mediator of the perception of operating cost factors, supporting our hypothesis. The direct effect in the presence of the mediator was not found to be significant anymore. Hence, there is full complementary mediation by the perception of operating cost factors on the relationship between green building knowledge and large-scale IoT implementation.

Keywords: sustainability; green building knowledge; operating cost factors; IoT implementation intentions; real estate developers; mediation analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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