A Study on the Relationship between Tourists’ Experience and Experience Value and Satisfaction in Taiwan’s Farmer’s Markets

Shih-Chi Tseng, Dan Wang (), Ching-Cheng Shen and Hsiao-Ping Chung
Additional contact information
Shih-Chi Tseng: School of Innovation and Entrepreneurship Academy, Shaoguan University, 288 Daxue Road, Shaoguan 512005, Guangdong Province, China
Dan Wang: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Road, Xiaogang Dist., Kaohsiung City 81271, Taiwan
Ching-Cheng Shen: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Road, Xiaogang Dist., Kaohsiung City 81271, Taiwan
Hsiao-Ping Chung: Graduate Institute of Visual Communication Design, TransWorld University, No.1221, Zhennan Road, Douliu City, Yunlin County 640, Taiwan

Sustainability, 2023, vol. 15, issue 10, 1-15

Abstract: This study explores the effects of four types of visitor experiences on experience value and satisfaction. Farmer’s markets indirectly have an educational function through disseminating food and agricultural knowledge. They significantly shorten farm product distribution channels, providing more economic benefits for participating producers. After the pre-test, a questionnaire was officially distributed using convenience sampling and analyzed in SPSS. The study primarily found that the entertainment factor has the most significant impact on the experience value and satisfaction of the visitor experience. Moreover, through quantitative analysis, this research offers practical recommendations to enhance consumer experience value and satisfaction for farmer’s market stallholders and managers.

Keywords: farmer’s market; tourists’ experience; experience value; satisfaction (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/10/8347/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/10/8347/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:10:p:8347-:d:1151994

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().