The Role of Information Sources on Tourist Behavior Post-Earthquake Disaster in Indonesia: A Stimulus–Organism–Response (SOR) Approach

Pahrudin Pahrudin, Tsung-Hua Hsieh, Li-Wei Liu () and Chia-Chun Wang ()
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Pahrudin Pahrudin: Department of Leisure and Service Management, Chaoyang University of Technology, 168, Jifeng E. Rd. Wufeng District, Taichung 41349, Taiwan
Tsung-Hua Hsieh: Department of Leisure and Service Management, Chaoyang University of Technology, 168, Jifeng E. Rd. Wufeng District, Taichung 41349, Taiwan
Li-Wei Liu: Department of Leisure and Service Management, Chaoyang University of Technology, 168, Jifeng E. Rd. Wufeng District, Taichung 41349, Taiwan
Chia-Chun Wang: Department of Leisure, Recreation and Tourism Management, Southern Taiwan University of Science and Technology, Tainan 71005, Taiwan

Sustainability, 2023, vol. 15, issue 11, 1-23

Abstract: The earthquake disaster has an impact on tourist visit intention. This study aims to investigate tourist behavior in the post-earthquake disaster linkage between information sources (word of mouth and electronic word of mouth) and risk perception toward tourists’ visit intentions to a destination in Indonesia. This study applies the SOR theory to predict tourists’ behavior in the destination aftermath. The Partial Least Squares Structural Equation Model was used to examine the hypothesis of the study. The result found that information sources (electronic word of mouth and word of mouth) significantly influenced visit intention in the time of post-earthquake disaster. The risk perception has not significantly influenced visit intention in post-earthquake disasters. The discussion and conclusion of the study are discussed herein. Overall, the findings of the study may contribute to the theory by adding information sources to predict tourist behavior post-earthquake disaster and also gives a practical contribution to the tourism sector, stakeholders, tourism marketers, and policymakers in Indonesia to enhance the marketing strategy by considering destination promotion through word of mouth (offline) and electronic word of mouth (online) and its mechanism on tourists’ travel decision in the time of aftermath.

Keywords: WOM; e-WOM; risk perception; visit intention; post-disaster (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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