Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping

Kyungsik Kim, Yongdi Wang (), Jianmin Shi, Wangda Guo, Zixiang Zhou and Zhaoyong Liu
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Kyungsik Kim: Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea
Yongdi Wang: Department of Sport, Hunan University of Humanities, Science and Technology, Loudi 417099, China
Jianmin Shi: Physical Education Department, College of Basic Education, Beijing College of Finance and Commerce, Beijing 101101, China
Wangda Guo: Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea
Zixiang Zhou: Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea
Zhaoyong Liu: Department of Sport & Leisure Studies, Hoseo University, Asan-si 314-99, Republic of Korea

Sustainability, 2023, vol. 15, issue 11, 1-22

Abstract: This study aims to make an investigation on the relationship between ecotourism motivation (EM), satisfaction (SA), place attachment (PA), and environmentally responsible behavior intention (ER) based on the analysis of camping tourism andstudy the mediating roles of SA and PA in the relationship between EM and ER. A questionnaire-based survey was conducted on 400 camping tourists who visited the Yunnan Province of China within the last year. The distribution of survey questionnaires range from 12 February 2023–24 February 2023. The results reveal that EM positively influences SA, PA, and ER, whereas, although SA positively impacts PA, it does not significantly affect ER. In contrast, PA positively affects ER. Furthermore, PA has a positive mediating impact on the relationship between EM and ER, whereas, SA does not significantly mediate this relationship. Finally, SA and PA act as chain mediators between EM and ER. The findings contribute to the tourism literature by shedding light on the complex relationships between EM, SA, PA, and ER in the context of camping tourism, thereby, enhancing tourist satisfaction and promoting environmentally responsible behavior, thus, contributing to the growth of a sustainable camping industry.

Keywords: nature-based camping; ecotourism motivation; satisfaction; place attachment; environmentally responsible behavior intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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