Does Entrepreneurship Policy Encourage College Graduates’ Entrepreneurship Behavior: The Intermediary Role Based on Entrepreneurship Willingness

Dongni Meng, Yingying Shang, Xiaoxu Zhang and Ying Li ()
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Dongni Meng: Business School, Faculty of Economics, Liaoning University, Shenyang 110136, China
Yingying Shang: Business School, Faculty of Economics, Liaoning University, Shenyang 110136, China
Xiaoxu Zhang: School of Business Administration, University of Science and Technology Liaoning, Anshan 114051, China
Ying Li: Business School, Faculty of Economics, Liaoning University, Shenyang 110136, China

Sustainability, 2023, vol. 15, issue 12, 1-19

Abstract: With the development of the country’s social and economic transformation, the topic of innovation and entrepreneurship has received widespread attention from society. However, from the current situation, due to the high uncertainty and challenges of entrepreneurship, China’s college graduates’ willingness to start their own business is generally low, and entrepreneurship policy, as a pioneering factor, has an important influence on college graduates’ willingness to start their own business. This study investigates college graduates in more than 20 representative cities, such as Shenyang, Xi’an, and Hangzhou, and examines the influence path and mechanism of entrepreneurship policy on entrepreneurship behavior based on MOA (Model of Attraction) model. This study used SPSS and AMOS to empirically analyze 288 valid questionnaires, verifying that there is a significant positive relationship between entrepreneurship policy, entrepreneurship willingness, and entrepreneurship behavior of college graduates. Entrepreneurship willingness plays a part in mediating the effect between entrepreneurship policy and entrepreneurship behavior, and the willingness to use entrepreneurship policy moderates the path of influence of entrepreneurship policy on entrepreneurship willingness. At the same time, it provides a reference for the promulgation of government entrepreneurship policies and the optimization of the implementation effect of entrepreneurship policy, provides suggestions for universities to improve entrepreneurship education, and has guiding significance for stimulating the entrepreneurship behavior of college graduates.

Keywords: entrepreneurship policy; college graduates; entrepreneurship willingness; entrepreneurship behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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