ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador

Gliceria Gómez-Ceballos (), Sandys Menoya-Zayas and Juan Pablo Vázquez-Loaiza
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Gliceria Gómez-Ceballos: Grupo de Investigación de la Gestión de las Mipymes, Universidad Politécnica Salesiana, Quito 170143, Ecuador
Sandys Menoya-Zayas: Facultad de Ciencias Sociales y Humanidades, Universidad del Pinar del Río, Pinar del Río 010105, Cuba
Juan Pablo Vázquez-Loaiza: Grupo de Investigación de la Gestión de las Mipymes, Universidad Politécnica Salesiana, Quito 170143, Ecuador

Sustainability, 2023, vol. 15, issue 13, 1-30

Abstract: The accelerated development of information and communication technologies (ICTs) has had an impact on the way tourism is carried out today. The concept of smart cities and smart destinations is gaining momentum, which also requires smart consumers, i.e., informed, communicated, and connected. In this sense, the application of the value chain concept to tourism implies reconsidering the weight of digital technologies in its structure and, therefore, in the decision-making process of current and potential tourists. The study aims to demonstrate the need and convenience of incorporating technology as an innovative factor in the management process of the tourism value chain and its contribution to the positioning of the destination, taking the city of Cuenca (Ecuador) as a case study. The contributions are, firstly, the ICT adoption as an innovation factor in the value chain. In addition, through a survey of foreign tourists, it was verified that ICTs are a trend as a personalized communication channel, which contributes to valuing the integral tourism offer of the territory.

Keywords: value chain; tourism demand; tourism destination; tourism supply; technology (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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