Remote Cultural Events: Investigating the Usefulness of Live Streaming for Creating Cultural and Social Engagement in Communities of Older Adults

Valentina Caiola, Elina Moreira Kares, Margherita Pillan (), Davide Spallazzo and Aarni Tuomi
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Valentina Caiola: Dipartimento di Design, Politecnico di Milano, 20133 Milano, Italy
Elina Moreira Kares: Service Business Development and Design, Haaga-Helia University of Applied Sciences, 00520 Helsinki, Finland
Margherita Pillan: Dipartimento di Design, Politecnico di Milano, 20133 Milano, Italy
Davide Spallazzo: Dipartimento di Design, Politecnico di Milano, 20133 Milano, Italy
Aarni Tuomi: Hospitality Business, Haaga-Helia University of Applied Sciences, 00520 Helsinki, Finland

Sustainability, 2023, vol. 15, issue 13, 1-20

Abstract: The rise of the silver economy has drawn a growing interest in understanding the needs and behaviours of older adults, both by academics as well as the business and public sectors. Services promoting wellbeing can have several benefits both on individual and national levels, and social connectedness, as one aspect of wellbeing, has been found to positively impact healthy ageing and quality of life among older adults. The aim of this study was to conduct a first exam of the potentials of a remote cultural event to facilitate social connectedness and well-being in a community of older adults through culture and the arts. This study utilised a qualitative exploratory approach in the form of a co-designed case study set in a Finnish care home. An opera streaming event was planned and organised in co-operation with multiple stakeholders including the residents. The results highlight the role of social interaction as part of a remote cultural experience, prior, during, and post-experience. Partaking in the event resulted in enhanced social connectedness, more positive views on technology and remote experiences, and overall satisfaction for joining. The social aspect, rituals, and etiquette are also present also in watching opera remotely, and emphasising these aspects in designing such services could leverage the potential that digital cultural experiences hold.

Keywords: social sustainability; service design; older adults; remote cultural events; phygital service; social connection; wellbeing; silver economy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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