A Novel Framework of Public Risk Assessment Using an Integrated Approach Based on AHP and Psychometric Paradigm

Mahmaod Alrawad (), Abdalwali Lutfi (), Mohammed Amin Almaiah, Adi Alsyouf, Hussin Mostafa Arafa, Yasser Soliman and Ibrahim A. Elshaer ()
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Mahmaod Alrawad: Quantitative Method, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Abdalwali Lutfi: Department of Accounting, College of Business, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Mohammed Amin Almaiah: Department of Computer Networks, College of Computer Sciences and Information Technology, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Adi Alsyouf: Department of Managing Health Services and Hospitals, Faculty of Business Rabigh, College of Business (COB), King Abdulaziz University, Jeddah 21991, Saudi Arabia
Hussin Mostafa Arafa: Quantitative Method, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Yasser Soliman: Applied College, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Ibrahim A. Elshaer: Management Department, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia

Sustainability, 2023, vol. 15, issue 13, 1-17

Abstract: Understanding how the public perceives various risks and hazards associated with our well-being and health is crucial for governments and policymakers. The present research aimed to assess the public perception of various risks and hazards associated with well-being and health. The study combined two well-known risk assessment approaches: the analytical hierarchical process (AHP) and the psychometric paradigm. Seven risk attributes were chosen from the risk perception literature to evaluate 27 risks and hazard activities using a survey questionnaire developed based on the psychometric paradigm literature. The collected data were then analyzed using the AHP to determine the priority weight for each risk attribute. The results showed that the most crucial risk attribute was voluntariness of risk, followed by chronic catastrophic and newness of risk. Furthermore, the study found that natural hazards were ranked the highest, followed by refugee influx and fire hazards. In contrast, the mobile phone was perceived as posing the lowest type of risk. Policymakers can use these findings to develop effective and sustainable risk communication strategies to help the governments to inform and educate the public about potential risks, improve coordination among agencies and stakeholders, and enhance public trust in government decision making.

Keywords: risk perception; risk communication; resilience; psychometric paradigm; analytical hierarchal process (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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