Low-Carbon Supply Chain Operation Decisions and Coordination Strategies Considering the Consumers’ Preferences

Limin Su, Yongchao Cao () and Wenjuan Zhang
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Limin Su: School of Mathematics and Statistics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China
Yongchao Cao: School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China
Wenjuan Zhang: School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China

Sustainability, 2023, vol. 15, issue 14, 1-20

Abstract: Implementing the low-carbon transformation strategy has become an inevitable choice for manufacturing enterprises. However, suppliers often overlook the impact of consumers’ preferences for low-carbon products (LCPs) on their own low-carbon strategies. Based on this idea, this study uses game theory models to analyze how consumer preferences affect suppliers’ decision-making and coordination strategies in low-carbon supply chains (LCSCs). Results show that (1) manufacturers and retailers are more likely to produce and promote LCPs as consumers become more sensitive to carbon emission reduction (CER); (2) manufacturers are less likely to produce LCPs but retailers are more likely to promote them as consumers become more sensitive to promotional rates; and (3) manufacturers are less likely to produce LCPs but retailers are more likely to promote them as consumers become more sensitive to retail prices. This study concludes that consumer preferences play a crucial role in determining suppliers’ decisions and coordination strategies in LCSCs.

Keywords: low-carbon supply chain; evolutionary game; Stackelberg game; consumer preferences; operations decision and coordination strategies (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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