A Study on the Mechanism of Digital Technology’s Impact on the Green Transformation of Enterprises: Based on the Theory of Planned Behavior Approach

Yi Gao and Yinkai Tang ()
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Yi Gao: School of Economics and Management, Xi’an University of Post and Telecommunications, Xi’an 710061, China
Yinkai Tang: School of Modern Post, Xi’an University of Posts and Telecommunications, Xi’an 710061, China

Sustainability, 2023, vol. 15, issue 15, 1-22

Abstract: With the rapid development of the digital economy and the continuous improvement of the digital capabilities of enterprises, relying on digital technology (DT) to achieve green transformation (GT) has become the future development direction of enterprises. Based on the theory of planned behavior (TPB), this paper constructs a theoretical model of DT to determine the impact mechanism of corporate GT and empirically tests the research model using a structural equation model (SEM). The analysis of microdata from 406 manufacturing firms in China shows that DT has a positive contribution to corporate GT. DT mainly affects the intention of enterprises to pursue GT indirectly by influencing the perceived behavioral control for GT and thus, ultimately, the GT of enterprises. This paper reveals the model and mechanism of corporate GT through DT, which has important implications for relevant theoretical research and policy formulation.

Keywords: digital technology; green transformation; theory of planned behavior (TPB); structural equation model (SEM) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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