Consumer-Perceived Risks and Sustainable Development of China’s Online Gaming Market: Analysis Based on Social Media Comments

Ling Lin, Tao Shu (), Han Yang, Jun Wang, Jixian Zhou and Yuxuan Wang
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Ling Lin: School of Computing and Artificial Intelligence, Southwestern University of Finance and Economics, Chengdu 611130, China
Tao Shu: School of Software Engineering, Chengdu University of Information Technology, Chengdu 610225, China
Han Yang: School of Computer Science, Chengdu University of Information Technology, Chengdu 610225, China
Jun Wang: School of Management Science and Engineering, Southwestern University of Finance and Economics, Chengdu 611130, China
Jixian Zhou: School of Computing and Artificial Intelligence, Southwestern University of Finance and Economics, Chengdu 611130, China
Yuxuan Wang: School of Computer Science, University of Nottingham, Nottingham NG7 2RD, UK

Sustainability, 2023, vol. 15, issue 17, 1-20

Abstract: Online gaming constitutes an indispensable facet of China’s digital economy, catalyzing consumer discussions on social media platforms. This study employs a comprehensive natural language processing framework, encompassing topic mining, multi-label classification, and sentiment analysis, to evaluate consumers’ psychological perceptions of the risks associated with online games through social media comments. This study identifies 11 distinct perceived risk topics, including “Excessive Temptation”, “Entry Regulation”, and “Culture Implantation”. Numerous comments encompass multiple topics, each infused with diverse emotional inclinations, thus unveiling disparate consumer perspectives. These findings underscore the critical significance of addressing potential perceived risks and mitigating negative consumer emotions for enterprises operating within online gaming. Such measures are pivotal to maintaining a brand image, business reputation, and enduring growth. Furthermore, this study extends valuable insights to regulatory bodies, contributing to enhancing administrative efficiency, safeguarding consumer rights, and fostering a robust and sustainable trajectory within China’s online gaming market.

Keywords: online gaming market; perceived risk; emotion analysis; social media comments; natural language processing (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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