Elevating B2B Mobility with Sharing Autonomous Electric Vehicles: Exploring Prerequisite Criteria and Innovative Business Models

Koteshwar Chirumalla (), Sara Klaff, Rania Zako and Anna Sannö
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Koteshwar Chirumalla: The Digital and Circular Industrial Services (DigiCircle) Research Group, Innovation and Product Realisation Research Environment, Mälardalen University, 632 20 Eskilstuna, Sweden
Sara Klaff: The Digital and Circular Industrial Services (DigiCircle) Research Group, Innovation and Product Realisation Research Environment, Mälardalen University, 632 20 Eskilstuna, Sweden
Rania Zako: The Digital and Circular Industrial Services (DigiCircle) Research Group, Innovation and Product Realisation Research Environment, Mälardalen University, 632 20 Eskilstuna, Sweden
Anna Sannö: Business Development, Regional Development, Region Örebro County, 701 16 Örebro, Sweden

Sustainability, 2023, vol. 15, issue 18, 1-27

Abstract: The transition towards a circular economy compels manufacturing companies in the transportation industry to reassess how they create, deliver, and capture value for their customers. Autonomous electric vehicles, with their advanced connectivity, autonomy, and efficiency, offer innovative business opportunities and services. However, there is limited knowledge concerning the sharing of autonomous electric vehicles in the business-to-business (B2B) market, particularly for industrial manufacturing companies. This study aims to identify the prerequisite criteria and potential innovative business models for sharing autonomous electric vehicles within a B2B context. To investigate this phenomenon, the study employs a case study approach within the heavy-duty vehicle industry, which involves a vehicle manufacturer and customers from a specific industry sector. The findings reveal that economic gain, service quality, and accessibility serve as prerequisite criteria for sharing autonomous electric vehicles in a B2B context. Furthermore, by leveraging a morphological framework, the study outlines five business model scenarios to explore the potential of sharing autonomous electric vehicles in enhancing B2B mobility. This research contributes to the field of business model innovation in a B2B context by introducing a model that delineates both the prerequisite criteria and potential business model concepts for the B2B sharing of autonomous electric vehicles.

Keywords: business model innovation; sharing business models; sharing economy; product–service systems; servitization; circular business models; B2B market; morphological framework (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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