Cooperative Tourism Marketing in Accessible Tourism Development: The Case of the Cross-Border Area of Greece–Republic of Northern Macedonia

Dimitris Kourkouridis () and Asimenia Salepaki
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Dimitris Kourkouridis: Business and Exhibition Research and Development Institute, 54636 Thessaloniki, Greece
Asimenia Salepaki: Business and Exhibition Research and Development Institute, 54636 Thessaloniki, Greece

Sustainability, 2023, vol. 15, issue 19, 1-14

Abstract: Cross-border cooperation is an important factor for the sustainability of border areas, while the accessibility of tourism businesses enhances inclusiveness in tourism. This article presents the results obtained from the comparative analysis of the accessibility of tourism businesses in the cross-border area of Greece and the Republic of North Macedonia. The results show room for improvement, but also a great willingness to invest in business accessibility and staff training. Similarities and differences were also identified between the statuses of accessibility in the two countries. These results are particularly useful for the development of cooperation between the two countries, in order to create a single accessible tourist product, with the ultimate goal of differentiating the destinations and obtaining a competitive advantage, in the context of sustainable tourism development.

Keywords: Person with Disabilities (PwD); accessible tourism; cross-border cooperation; collaborative tourism marketing (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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