Novelty and Sustainability: The Generation Process of Original Business Model Innovation

Guihuang Jiang (), Xuehong Ji () and Aonan Zhang
Additional contact information
Guihuang Jiang: School of Economics and Management, North China University of Technology, Beijing 100144, China
Xuehong Ji: School of Economics and Management, North China University of Technology, Beijing 100144, China
Aonan Zhang: School of Economics and Management, North China University of Technology, Beijing 100144, China

Sustainability, 2023, vol. 15, issue 19, 1-20

Abstract: Compared to incremental business model innovation, the impact of original business model innovation on both enterprises and societal development is more significant. The process of its emergence has attracted considerable attention. This article defines the concept of original business model and divides the process of its formation into two steps: achieving novelty and sustainability. Employing an exploratory multiple case study method, the research and analysis are conducted on six startup enterprises with characteristics of original business model innovation. The study reveals that achieving novelty involves three stages, i.e., heterogeneous knowledge accumulation, pain point perception, and opportunity identification, as well as cross-domain thinking application and creative formation. Achieving sustainability entails three stages: concept definition, business model development, and business model validation. Throughout this process, the effective integration of cross-domain knowledge is achieved through iterative experimentation, garnering support and recognition from stakeholders. The attainment of sustainability is pivotal to the success of original business models.

Keywords: original business model innovation; process analysis of generation; startups; multiple case study (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/19/14182/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/19/14182/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:19:p:14182-:d:1247497

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().