The Degree of Environmental Risk and Attractiveness as a Criterion for Visiting a Tourist Destination

Marko D. Petrović, Ilija Milovanović, Tamara Gajić (), Veronika N. Kholina, Miroslav Vujičić, Ivana Blešić, Filip Đoković, Milan M. Radovanović, Nina B. Ćurčić, Al Fauzi Rahmat, Karlygash Muzdybayeva, Gulnar Kubesova, Umyt Koshkimbayeva and Lóránt Dénes Dávid
Additional contact information
Marko D. Petrović: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Ilija Milovanović: Department of Psychology, Faculty of Philosophy, University of Novi Sad, 21000 Novi Sad, Serbia
Tamara Gajić: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Veronika N. Kholina: Department of Regional Economics and Geography, Faculty of Economics, Peoples’ Friendship University of Russia (RUDN University), Moscow 117198, Russia
Miroslav Vujičić: Department of Geography, Tourism and Hotel Management, Faculty of Sciences, Univeristy of Novi Sad, 21000 Novi Sad, Serbia
Ivana Blešić: Department of Geography, Tourism and Hotel Management, Faculty of Sciences, Univeristy of Novi Sad, 21000 Novi Sad, Serbia
Filip Đoković: College of Organizational Studies–EDUKA, 11000 Belgrade, Serbia
Milan M. Radovanović: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Nina B. Ćurčić: Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
Al Fauzi Rahmat: Doctoral School of Economic and Regional Science, Hungarian University of Agriculture and Life Sciences 5 (MATE), HU-2100 Gödöllő, Hungary
Karlygash Muzdybayeva: Department of Geography and Ecology, Institute of Natural Sciences and Geography, Abai Kazakh National Pedagogical University, Almaty 050010, Kazakhstan
Gulnar Kubesova: Faculty of History, K. Zhubanov Aktobe Regional University, Aliya Moldagulova Avenue 34, Aktobe 030000, Kazakhstan
Umyt Koshkimbayeva: Faculty of Geography and Environmental Sciences, Al-Farabi Kazakh National University, Al-Farabi Ave. 71, Almaty 050040, Kazakhstan
Lóránt Dénes Dávid: Department of Tourism and Hospitality, Faculty of Economics and Business, John von Neumann University, HU-6000 Kecskemét, Hungary

Sustainability, 2023, vol. 15, issue 19, 1-20

Abstract: In recent years, more and more attention has been paid to the behavior of tourists and their intention to choose a destination based on various factors. The goal of this research was to determine to what extent environmental risks and the attractiveness of the destination influence the choice of destination and the behavior of tourists. Furthermore, the goal was to determine the influence of psychological groups of tourists on their decision to choose a tourist destination using three psychographic techniques: BFI-10 (Big Five Inventories), AIO (Activities, Interests, and Opinions), and VALS 2 (Values and Lifestyle), and a freely determined six-level scale of risk and tourist attractiveness of imagined destinations. Analyzing the results obtained through the structural modeling-path analysis model, it was determined that tourists grouped in almost all psychographic orientations, resulting from lifestyles, negatively perceive destinations with a high degree of risk and attractiveness, while, with the VALS 2 technique, only members of the action orientation tend to accept ecologically risky destinations. Despite the fact that many studies have looked at how tourists perceive various risks and behave, it is still uncommon to use an integrated approach that considers the simultaneous application of several psychological tests and a unique method of gathering responses from travelers by presenting them with descriptively imagined destinations that differ in their levels of environmental risk and tourist appeal. As a result, this study can provide a conceptual framework for theoretical and practical implications for improved risk management strategies in a specific travel destination and in areas vulnerable to environmental hazards, as well as for completing knowledge about traveler behavior in risky destinations.

Keywords: environmental risk; attractiveness of the destination; tourist behavior; lifestyle; psychographic orientation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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