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Low-Carbon Travel Behavior in Daily Residence and Tourism Destination: Based on TPB-ABC Integrated Model

Liying Wang, Junya Wang, Pengxia Shen, Shangqing Liu and Shuwei Zhang ()
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Liying Wang: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Junya Wang: Faculty of Architecture and City Planning, Kunming University of Science and Technology, Kunming 650504, China
Pengxia Shen: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Shangqing Liu: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Shuwei Zhang: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China

Sustainability, 2023, vol. 15, issue 19, 1-18

Abstract: Low-carbon travel is considered as one of the most important strategies to reduce transportation carbon emissions, and its success is decided by the active participation of residents. Based on the theory of planned behavior (TPB) and Attitude-Behavior-Context theory (ABC), this study explores the influencing factors and formation paths of individual low-carbon travel behavior, and analyzes low-carbon travel behavior regarding both daily commuting from residence and tourism destinations. This study collects a sample of 506 respondents and uses Mplus 8.0 to examine the hypotheses. Empirical research results indicate that: (1) A certain gap exists in the individuals’ low-carbon travel behavior between daily residence and tourism destination. Differences exist in direct effects, mediating effects and moderating effects. (2) Low-carbon travel behavioral intention plays a significant mediating role in both daily residence and tourism destination, especially the former. Regarding daily residence, individuals’ attitude, subjective norms and perceived behavioral control have a positive effect on behavior through behavioral intention. Regarding tourism destination, only the attitude-low-carbon travel behavioral intention-behavior path is significant. (3) Situational factors play a significant positive moderating effect on the relationship between low-carbon travel behavioral intention and behavior, especially in tourism destination. This study reveals the internal mechanism of individuals’ low-carbon travel behavior and the differences between travel in daily life and tourism, helping to deepen understanding of individuals’ low-carbon travel behavior and providing guidance for promoting individuals’ low-carbon travel.

Keywords: low-carbon travel behavior; the theory of planned behavior; Attitude-Behavior-Context theory; daily residence; tourism destination (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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